Don’t Touch My Hair by Hollywood® (DTMH) is a luxury salon management company that operates permanent, full-service in-house salons inside senior living communities across Metro Atlanta, Georgia. We are not a mobile service — we maintain a dedicated, professionally designed salon space right inside your community.

DTMH was founded by Diamond Ford, a licensed cosmetologist and senior beauty care specialist with nearly two decades of experience serving older adults inside senior living communities. Diamond is a Paul Mitchell alum, a 2025 BOLD Award recipient, and a recognized thought leader in NeuroArts and senior wellness.

We currently operate inside senior living communities in Buckhead, Dunwoody, Sandy Springs, and Vinings — all in Metro Atlanta, Georgia. Each location has a dedicated, permanent salon space inside the community.

We offer a full menu of luxury beauty services for older adults including shampoo and sets, blow dry styling, silk presses, haircuts, perms, color, men’s grooming, and nail services. All services are delivered by licensed, trained professionals inside the community — no travel required.

No. That’s what makes DTMH different. Our salons are permanently located inside the senior living community, so residents receive professional beauty care right where they live — with no transportation, no waiting rooms outside the building, and no disruption to their routine.

DTMH is an in-house salon — not a mobile or visiting stylist service. We operate a dedicated, professionally managed salon space inside each partner community. Residents have access to a real salon experience without ever leaving home.

Yes. Our stylists are trained to work with residents living with Alzheimer’s, dementia, and other memory-related conditions. We use a calm, patient, sensory-aware approach that makes the salon experience comfortable and enjoyable for memory care residents.

Yes. Family members can contact us directly to schedule services for a resident. We also offer ICON Membership packages that make it easy for families to ensure their loved one receives consistent, recurring beauty care.

Our ICON Memberships are recurring service packages named after classic Hollywood icons. They allow residents and their families to pre-schedule regular beauty services at a consistent rate — so Mom or Dad always looks and feels their best without the hassle of booking each visit individually. Contact us for current membership options.

Four things set DTMH apart: permanence, luxury, specialization, and a full sensory experience.

Permanent In-House Presence: Unlike mobile or visiting stylist services, we operate a dedicated salon space that lives inside your community every day — not just on appointment days.

A Full Sensory Experience: Every detail of the DTMH salon environment is intentionally designed. From Old Hollywood photography on the walls to curated period music playing softly in the background, the atmosphere engages sight, sound, and memory simultaneously. This is music therapy and NeuroArts in action — an immersive, nostalgic experience that does more than make residents look good. It makes them feel something. For memory care residents especially, familiar music and imagery can unlock connection, spark conversation, and reduce anxiety in ways that a standard salon visit simply cannot.

Luxury Standards: Every aspect of our experience — the atmosphere, the service menu, the stylist training — is designed specifically for older adults and held to a luxury standard. Residents are treated like the stars they are.

Specialized Training & Management Infrastructure: Unlike one-stylist operations, DTMH brings a full salon management system, trained professionals, and operational infrastructure to every location.

Our Old Hollywood aesthetic — the espresso, gold, and cream color palette; the vintage photography; the classic film-era music — is not just decoration. It’s a deliberate, research-informed sensory environment. For many older adults, particularly those in memory care, familiar sights and sounds from earlier decades can activate positive emotional memory, reduce agitation, and increase engagement. This is the foundation of NeuroArts: using sensory experience as a neurological tool. DTMH was built on this principle from day one.

Yes. We serve residents across all levels of senior living — independent living, assisted living, and memory care — within our partner communities.

DTMH currently operates inside communities in Buckhead, Dunwoody, Sandy Springs, and Vinings. If your community is not currently a DTMH partner, visit our Partner page to learn how to bring us in.

We work directly with Executive Directors and management teams to establish a permanent, professionally managed salon inside the community’s existing salon space. We handle staffing, operations, scheduling, and the full client experience — so community leadership doesn’t have to.

Visit our Partner page at dtmhairbyhollywood.com/partner or call us at (404) 860-6477. We’d love to learn about your community and explore whether DTMH is the right fit.

Yes. We are actively expanding across Metro Atlanta and beyond. If you are an Executive Director, Regional Director, or senior living operator interested in bringing a luxury in-house salon to your community, contact us today.

DTMH has been operating inside senior living communities since 2016, with roots in the senior beauty care space going back nearly two decades.

Follow us on Instagram at @dtmhairbyhollywoodsalon and on Facebook at facebook.com/dtmhairbyhollywood for behind-the-scenes salon moments, resident spotlights, and community updates.