Featured in VoyageATL: Diamond Ford on Redefining Senior Beauty Care,
Elevating Wellness for Older Adults, and Building a New Industry Standard
Published June 25, 2026
In her most recent feature, VoyageATL spotlights Diamond Ford and the vision she is building for the future of Senior Beauty Care™. Drawing on nearly a decade of experience serving older adults inside senior living communities across Metro Atlanta, Diamond shares how Don’t Touch My Hair by Hollywood® is working to transform the beauty industry by positioning Senior Beauty Care™ as a recognized specialty focused on dignity, wellness, and meaningful human connection.
In the feature Diamond discusses Stories in Motion™, the DTMH initiative that combines beauty services with music, storytelling, and creative expression to enhance quality of life for older adults. She speaks to the growing field of NeuroArts and the research behind how sensory experiences, music, and creative engagement can positively influence cognition, emotional wellbeing, and quality of life, including for individuals living with dementia.
Diamond also addresses the gaps she has identified in traditional cosmetology training and how DTMH is working to close them through specialized curriculum, including The Journey of Care™, a training framework that prepares beauty professionals not only for the technical realities of serving older adults but also for the emotional demands of building long-term relationships with residents and their families.
On her vision for 2030 Diamond shares that success is not simply about growth. It is about contributing to a future where people can live longer, healthier, more connected lives, and where Senior Beauty Care™ is recognized as a meaningful specialty within the beauty profession.
We don’t simply provide beauty services. We create opportunities for connection, confidence, and care. When you spend a decade serving older adults, you quickly learn that what people value most is not just how you make them look, but how you make them feel.
Diamond Ford, Founder and CEO, Don’t Touch My Hair by Hollywood®
On the Air: Diamond Ford Featured on Cherokee Business Radio with Business RadioX
Published June 9, 2026
Diamond Ford joined Cherokee Business Radio on the Business RadioX network for an in-depth conversation about purpose-driven entrepreneurship and the mission behind Don’t Touch My Hair by Hollywood®. The episode, titled Unlocking the Power of Purpose: How Local Businesses Drive Real Community Change, features Diamond alongside fellow Atlanta-area entrepreneurs and explores how purposeful business can strengthen communities both locally and beyond.
In the episode Diamond shares the origin story of DTMH, how a client connection led her to discover the senior living salon space, and how the company has grown to serve five Metro Atlanta communities including The Piedmont Buckhead, Heartis Buckhead, Sullivan House, Charter Senior Living of Vinings, and Dunwoody Pines.
Diamond speaks to the full sensory experience DTMH creates inside each salon, the importance of music in memory care settings, the NeuroArts research behind the DTMH approach, the Stories in Motion™ initiative and its partnerships with fine arts organizations, and the company’s vision for a national licensing model built around Senior Beauty Care™ as a recognized specialty within the beauty profession.
She also discusses what sets DTMH apart in how it recruits and trains stylists, looking for heart-centered, purpose-driven professionals who understand that the relationship between a stylist and a senior resident goes far beyond a haircut.
2025 BOLD Award Winner — Greater North Fulton Chamber of Commerce
On March 19, 2025, Don’t Touch My Hair by Hollywood® was honored as a 2025 BOLD Award Winner by the Greater North Fulton Chamber of Commerce at Phase Events in Alpharetta, Georgia. BOLD stands for Business Women Organizing for Leadership and Development. This recognition is presented to companies that value female leadership, impact women in the community through service, and are breaking glass ceilings in their industry. We are proud to be named among Atlanta’s most outstanding women-led businesses. Where Beauty Never Retires™
Featured in VoyageATL: Meet Diamond Ford of Don’t Touch My Hair by Hollywood®
VoyageATL — Atlanta’s platform celebrating inspiring local entrepreneurs featured Diamond Ford and the story behind Don’t Touch My Hair by Hollywood®. From her Paul Mitchell training and becoming a certified Trichologist to pioneering luxury on-site salon management inside senior living communities across Metro Atlanta, Diamond’s journey is one of purpose, resilience, and beauty with meaning. Read the full feature to hear her story in her own words.
On the Air: Diamond Ford Featured on Family Business Radio with Also Featured On: Family Business Radio with Business RadioX
Diamond Ford joined Family Business Radio on the Business RadioX network for an in-depth conversation about building a luxury beauty brand inside one of Atlanta’s fastest-growing sectors — senior living. She discusses the DTMH model, the importance of trained beauty professionals in memory care environments, and why bringing dignity, beauty, and joy to older adults isn’t just good business — it’s a calling. Listen to the full episode below.
